Search Marketing

The advantages of online communication led to the proliferation of billions of websites, impairing the visibility of each company in the density of the internet.

Today it is proven that investing on a website or portal is not sufficient; easy access and visibility is required to monetize your investment. Only then may you can get visits from consumers interested in your products or services.

Over 75% of new visitors to a website come from searches on search engines (Google, MSN, Yahoo, Sapo, etc.), so your website ranking is crucial to the online visibility of your brand and creation of new business opportunities and customers.

Search Engine Optimization

Our primary objective is our customers’ profitability and brand awareness, and because it is not enough to create a website to effectively reach all potential customers, we have developed a solution for your SEO, Search Engine Optimization. The optimization of websites for search engines brings more visitors to your website, but more importantly, results in qualified visits, users that are really interested in your products and services.

Approximately 70 to 80% of users choose to visit a website from a natural or organic search (not paid results listed on the left side of a search engine’s results page), as these have more credibility to them.

Rankings originate from the algorithms used by search engines, which depend on a variety of factors from the technical implementation of the website, to the content, its location on each page and number of links to your site.

The optimization of websites for search engines (Search Engine Optimization) comprises a large number of techniques to adjust the rules of the search algorithms to obtain the best possible ranking.

Search engines are increasingly becoming a point of departure for demand for products and services by users of internet, so ensuring that your website is the first ranked, increases the number of visitors, resulting in a rise in sales.

Optimization of a website for search engines allows you to:

- Strengthen its presence in the market;
- Increase the number of visits to your website allowing greater sales dynamic;
- Increase actual sales;
- Increase visibility and profits.

Pay Per Click Campaign Management

Have you noticed that when you do a search in a search engine, besides the search results, small ads that lead directly to relevant sites are presented? These ads appear as sponsored links in a reserved area and are the result of PPC campaigns (Pay Per Click).

Pay Per Click are campaigns with ads in search engines that actually pay for each click, for each visit of an user that is really interested in your offer.

Pay Per Click is the fastest way to generate immediate and qualified visitors to a website through the placement of text ads in the area of sponsored links, Google Adwords, Yahoo Search Marketing or Sapo Ads.

The advantages of this online marketing strategy- Campaigns segmentation:

- Campaigns targeting;
- Ability to modify and make adjustments to the campaign at any time to maximize results;
- Monitor results;
- Know exactly where your website visitors come from and which paths are crossed within it;
- Cost control that allows you to define your budget and adjust it whenever needed;
- Pay only when the user clicks on your ad.

Managing a Pay Per Click campaign requires some finesse to get the best results: define a group of keywords that describe your business, create attractive campaigns and set your pricing limits and your daily budget.

How?

Your ad is displayed among other ads with identical keywords. Your biding amount and the number of people who click on your ad determine how often your ad appears.
The important factor is your ad is only presented to people who have actively searched the type of product you sells, making it easy to find potential customers; and you only pay each time someone clicks on your site and enters.

Other information:

- Ability to track conversions;
- Ability to guide a certain word to a page – important to websites with extensive content (eg, searching for a particular product and being directed specifically to the products webpage);
- Ability to assign different prices to different keywords (each keyword may have a different value and optimal value for a pay per click should be defined accordingly to the keyword’s importance for your business).

We offer campaign design, implementation and monitoring, including:

- Management of available cap;
- Frequent update and renewal of keywords;
- Review of conversions reports;
- Orientation of keywords to specific webpages.